We bring people together to design more meaningful experiences.



Who we are

Lucy Thornton and Cyndi Dawes use a participatory design approach to solve problems and make change. We have deep experience working with leaders and organisations to tackle complex challenges.

What we do

We intentionally and carefully work with the people impacted by change including service users, decision makers and staff in organisations. Our work ranges across service design, strategy development, policy design, capability building and all the things in between.

Some recent work

Bringing families into the policy approach to Digital Inclusion

The Smith Family

Improving gender equity in selective entry high schools

Victorian Department of Education and Training

Understanding how young people use My Health Record

Orygen Youth Mental Health and The Digital Health Agency

Lucy and Cyndi

We also work with other Collectivists who bring skills in communications, visual design or speciality knowledge as needed.